With help from Sebia Electrophoresis, lab clearly delivers on its mission At Alverno Clinical Laboratories, a focus on high quality, cost effective testing is easy to fulfill using ultra reliable automation and reagents Marketing 101 for any organization is to create a unique selling proposition that sets your company apart. Sometimes, in a certain type of business, the differentiator is clear cut: “Pizza in 30 minutes or less...or it’s free!” But most of the time, organizations struggle to create a meaningful differentiator that they can truly live up to. Alverno Clinical Laboratories in Hammond, Indiana, is an integrated delivery laboratory that sets itself apart by offering friendly, personal service with a strong focus on high quality, cost effective testing. That’s a mouthful, and many would wonder how a central laboratory that processes 14 million tests a year for 25-plus hospitals and physician offices could possibly deliver on that promise. But look a little closer. Alverno Clinical Laboratories